Be aware that ByteDance permits marketers to focus on TikTok adverts to users aged 13 and previously mentioned through its advertising and marketing tools, but these instruments only exhibit audience data for customers aged eighteen and earlier mentioned.

The business’s often revised audience numbers counsel that Facebook Messenger’s ad access in Hong Kong was comparable to 26.0 % of the overall inhabitants at the start in the 12 months.

But the apparent distortions that frequently seem in X’s inferred gender data might be owing largely to the substantial range of “non-human” accounts that characteristic in X’s Energetic consumer data (e.

Nonetheless, Meta has designed important improvements to the way its marketing assets report audience attain data in excess of modern months – which include producing major revisions to its foundation viewers data for Facebook – And so the figures demonstrated right here may not be immediately comparable with figures published in our former studies.

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Take note: Meta’s promotion assets only publish viewers gender data for “woman” and “male” people.

Having said that, Be aware that LinkedIn’s promotion tools publish audience achieve data based on total registered associates, rather then the every month Energetic buyers that sort The idea in the ad achieve figures revealed by most other social networking platforms.

Meanwhile, TikTok’s advert get to in Hong Kong was reminiscent of one.0 % of your community Net person foundation at first of the year, irrespective of age.

You’ll also locate the whole Digital 2024 report for Hong Kong in the “full report” segment under, but we’ll start out by looking in the vital headline figures more info for Hong Kong this yr.

▶ Seeking far more TikTok stats? Just click here to investigate our in-depth TikTok data For each and every region on earth.

But In spite of these caveats, Meta’s advertisement arrive at data nevertheless features beneficial insights into how Facebook use is evolving.

Dig further: for the newest insights into World-wide-web adoption and use around the globe, stick to our typical Worldwide Statshot stories.

Just just before we get to the full report, Here are several ideas for even more studying, that may supply extra context for our full set of Digital 2024 numbers for Hong Kong:

This contrasts Using the gender data presented inside the marketing applications of platforms like Facebook, which relies around the gender that buyers themselves enter in their own profile.